Now open the main page of Adsense you will want from your relationship, now look at all the entries contained in this sheet.
Page Impressions: The page impressions are nothing but time that visitors to your blog's display advertising, display and I said do not click because there is a substantial difference: the display does not bring revenue, click it.
Click : Well this item is self-explanatory: it indicates how many clicks it has received over a certain period of time (of your choice with the menu at the top left above the report window).
CTR: CTR is simply the number of page impressions divided by the number of clicks, you can count ourselves fortunate if you have a CTR of 3-4%.
Page eCPM : L 'eCPM effective cost per thousand impressions, in practice is to figure out which ads make more, because the data is calculated like this: So
more eCPM indicates a higher return for every impression received.
Revenue: The name of this field is promising: they are the proceeds of a specified period.
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